Verysell Group

About Verysell Group

Verysell Group is a global software development company founded in 1990 and headquartered in Nyon, Switzerland. Initially established as a joint venture to bring IT from the West to the former Soviet Union, the company has since evolved significantly. After its rebranding from Merisel Inc, Verysell diversified from IT product distribution to a full-range IT service firm, becoming one of the top 10 largest IT holdings in Russia between 2004 and 2011. In 2017, the group ceased all operations in Russia and Belarus, shifting its focus to new markets and technologies.

The company is led by its co-founder, Mikhail Krasnov, who serves as the Executive Chairman and has over 30 years of experience in the IT industry. The leadership team also includes professionals with backgrounds in law, finance, and technology, guiding the company's strategic direction. Verysell operates as an incubator for technology businesses, fostering innovation through its family of brands: SmartDev, VeryPay, VeryPlay Studio, and Verysell AI. The group serves a diverse clientele, from startups to large global enterprises, across various sectors including FinTech, InsurTech, e-commerce, and manufacturing. Its business model leverages an offshore development center in Vietnam, SmartDev LLC, combined with client-facing teams across 8 cities on 4 continents.

Verysell offers a range of services, including bespoke software development, staff augmentation, and AI consulting. Through its brands, it provides specialized solutions. SmartDev is an outsourcing partner for enterprise clients. VeryPay delivers mobile payment technology for mobile network operators in Africa, aiming to enhance financial inclusion. VeryPlay Studio operates as a full-cycle game developer. Verysell AI is the group's innovation arm, focusing on integrating AI functionalities like natural language processing, computer vision, and predictive analytics into clients' business processes to boost productivity and expand their offerings. The company also develops its own products, such as the VERA AI-driven customer service system and the VeryPay mobile money platform.