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Vertical Insure

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Builds products around the line of business from the purchase up

Minneapolis, United StatesFounded 2022Fintech
Valuation $0–100M Latest valuation · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vertical Insure and the history behind them.

About Vertical Insure

Vertical Insure operates in the embedded insurance market, providing customizable insurance solutions integrated directly into the purchase process of various products and services. The company primarily serves businesses looking to enhance their customer experience by offering seamless insurance options at the point of sale. Vertical Insure's core product is an API-driven platform that allows businesses to quickly integrate and offer tailored insurance products to their customers. This approach not only adds value to the end-user but also creates an additional revenue stream for the partnering businesses. The company makes money through a SaaS (Software as a Service) model, charging businesses for access to its platform and taking a commission on the insurance policies sold through its system. Vertical Insure's target clients include industries such as boating, event planning, and veterinary services, where embedded insurance can significantly improve customer satisfaction and operational efficiency.

Source: Dealroom company data

At a glance

Founded
2022
Headquarters
Minneapolis, United States
Sector
Fintech

Latest news

Press, funding announcements and product moves mentioning Vertical Insure.

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Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Rally Ventures
  • Dundee Venture Capital
  • Greenlight Reinsurance
  • Groove Capital
  • Daren Cotter

Series A1 investor entered at this stage

  • Updata Partners
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vertical Insure on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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