Vertical Impression

About Vertical Impression

Vertical Impression operates a digital out-of-home advertising network with screens placed in elevators across North America. The company's primary service is to provide brands with a platform to reach a captive audience during their elevator rides.

Their business model revolves around selling advertising space on their network of digital screens. Vertical Impression serves a diverse range of clients, from automotive companies like Audi to brands targeting specific demographics in residential buildings, corporate offices, and university campuses. The company leverages technology to offer demographic and location-based targeting, allowing advertisers to reach specific audiences. Furthermore, they provide advanced analytics and attention measurement, giving clients data on the effectiveness of their campaigns.

By transforming idle time in elevators into an advertising opportunity, the company offers a focused environment where consumers are more likely to pay attention to marketing messages. This approach allows brands to engage with potential customers in a contextually relevant setting.