Vertebrae

About Vertebrae

Vertebrae, now integrated into Snap's AR Enterprise Services (ARES), specializes in 3D augmented reality (AR) technology for the retail sector. The company offers a unique solution that allows businesses to provide an interactive and immersive shopping experience through web-based 3D AR. This technology enables consumers to virtually try on apparel and accurately gauge sizing, which significantly boosts their confidence in making online purchases.

Vertebrae's primary clients are retailers looking to enhance their e-commerce platforms. By incorporating 3D AR, these retailers can offer a more engaging and informative shopping experience, which can lead to higher conversion rates—meaning more visitors to their websites end up making purchases. The market for this technology is vast, encompassing fashion, accessories, and other consumer goods sectors that benefit from virtual try-ons and detailed product visualizations.

The business model of Vertebrae involves licensing its 3D AR technology to retailers. These businesses pay for the use of the technology, which is integrated into their existing e-commerce platforms. Vertebrae makes money through these licensing fees, which can be structured as subscription-based or usage-based, depending on the client's needs and the scale of implementation.

In summary, Vertebrae, now part of Snap's ARES, is revolutionizing online retail with its cutting-edge 3D AR technology. By enabling virtual try-ons and accurate sizing, it helps retailers increase consumer confidence and boost sales.