Versawave

About Versawave

VersaWare Technologies is a Michigan-based company operating in the smart kitchen appliance sector, founded in 2021. The business was established by co-founders Jacob Lindberg and Creed McKinnon, who were Division One soccer teammates. Their journey began in their university dorm room, sparked by personal experiences with the cumbersome nature of tracking nutrition for athletic performance. This firsthand frustration led them to design a more integrated solution. Following graduation, they relocated from San Diego to Michigan to further develop their concept after securing initial capital from Lawrence Technological University's Centropolis Accelerator.

The company's core business revolves around developing and marketing smart kitchen appliances that simplify nutritional tracking through artificial intelligence. Its product line includes the 'VersaBoard,' a cutting board with a built-in scale and a voice-activated digital assistant, and a smart mixing bowl. These devices connect to a companion mobile application, providing real-time nutritional breakdowns of meals as they are being prepared. Users can scan barcodes for packaged goods or use voice commands for fresh ingredients to log items, and the system calculates nutritional values like calories, protein, carbs, and fats instantly. The AI can also generate recipes based on the ingredients available or a user's specific dietary goals.

VersaWare targets health-conscious consumers, from athletes to individuals with specific dietary needs, who find manual calorie counting and meal logging inconvenient. The business model encompasses direct-to-consumer sales of its hardware, with pre-orders for the first batch of products expected to ship by December 2025. Revenue is also generated through a subscription model within the mobile app, which offers premium features. Furthermore, the company is exploring a B2B strategy by engaging in discussions with major kitchen appliance manufacturers to license its underlying AI and voice-assistant technology for integration into their product lines.