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Veracity Selfcare

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Veracity | Personalized Skincare and Clean Beauty Based on Hormone Balance | Veracity Selfcare

New York City, United StatesFounded 2020Wellness Beauty
Valuation $25–50M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Veracity Selfcare and the history behind them.

About Veracity Selfcare

Veracity Selfcare is a pioneering startup focused on women's hormonal health and its impact on overall well-being, including skin health. The company operates in the health and beauty market, specifically targeting women who are seeking to understand and manage their hormonal health better. Veracity's unique approach combines education, personalized testing, and tailored skincare products to help women achieve both inner and outer beauty.

The business model revolves around providing a comprehensive solution that starts with a hormone test kit. This kit allows women to understand their hormonal profile through a simple at-home test. Based on the results, Veracity offers personalized skincare products and health recommendations designed to address specific hormonal imbalances. This personalized approach ensures that each customer receives products that are best suited to their unique needs.

Veracity makes money through the sale of its hormone test kits and the subsequent personalized skincare products. Additionally, the company may generate revenue through subscription services, offering ongoing support and product replenishments tailored to the customer's evolving hormonal health needs.

The startup serves a niche but growing market of health-conscious women who are increasingly aware of the importance of hormonal balance in their overall health. By focusing on education and personalized care, Veracity stands out in the crowded beauty and wellness industry, offering a science-backed, results-driven approach to skincare and health.

In summary, Veracity Selfcare is a forward-thinking company that empowers women with the knowledge and tools to manage their hormonal health, leading to better skin and overall well-being.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
New York City, United States
Sector
Wellness Beauty

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A2 investors entered at this stage

Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States92.3%
🇬🇧 United Kingdom7.7%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Veracity Selfcare on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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