Vengo Labs

About Vengo Labs

Vengo Labs operates a network of compact, wall-mounted digital kiosks that dispense products and serve digital out-of-home (DOOH) advertising. The company's business model has two main revenue streams: product sales and media sales. Brands and retailers can place their products in Vengo's machines, which are located in high-traffic areas like gyms, universities, and hotels, creating a direct-to-consumer retail channel. Simultaneously, the digital screens on these kiosks serve as an advertising platform, allowing brands to run targeted campaigns.

The company serves a dual clientele: consumer packaged goods (CPG) companies looking for new retail and sampling channels, and advertisers seeking to reach consumers in specific physical contexts. Vengo's platform provides data and analytics on consumer engagement and sales, offering insights into purchasing behavior. The market is a blend of retail technology and digital advertising, capitalizing on the trend of programmatic ad buying for real-world screens.