Velosel

About Velosel

Velosel developed business-to-business software designed to manage electronic sales channels and connect suppliers with buyers. The company's platform specialized in product information management (PIM), enabling clients to automate processes for new product introductions, manage catalog data, and handle order management. Velosel's technology was primarily implemented by retailers and consumer goods manufacturers to support internal data alignment and global data synchronization.

Founded in 1999 by Ricardo C Berrios and Dean Drako, Velosel was headquartered in Mountain View, California. The company was venture-backed, securing $39.5M in funding from investors including Levensohn Venture Partners, Mobius Venture Capital, and SoftBank Capital. On October 24, 2005, TIBCO Software acquired Velosel's technology and its core team to integrate master data management capabilities into its product portfolio, specifically to enhance its solutions for the consumer goods, wholesale distribution, and retail industries.