Velory

About Velory

Velory, established in its current form in 2020, operates as a B2B software-as-a-service (SaaS) provider based in Stockholm, focusing on the employee experience and IT asset management market. The company evolved from its predecessor, Universal Avenue, which was founded in 2014 by Johan Lilja as an on-demand sales platform connecting brands with small and medium-sized businesses. After a strategic pivot, the firm rebranded to Velory, shifting its focus entirely to IT lifecycle management. Johan Lilja continues to lead the company as Founder and CEO.

The core of Velory's business is a comprehensive platform designed to automate and centralize a company's handling of hardware, software, and services, a model it terms "Productivity-as-a-Service" (PaaS). This service primarily targets IT, HR, and finance departments within a spectrum of clients, from rapidly scaling SMBs to large multinational enterprises in both the private and public sectors. The business generates revenue through subscriptions to its platform, which provides a centralized system for managing technology assets throughout their entire lifecycle.

Velory's platform provides a unified dashboard for tracking all company IT assets, effectively replacing manual spreadsheets with automated analytics. Key functionalities include a customizable store where employees can order pre-approved hardware and software within set budgets, streamlining the procurement process. The system is engineered to enhance the employee journey, simplifying the IT aspects of onboarding new hires and managing the return of equipment during offboarding. Furthermore, the platform addresses the end-of-life stage for devices by facilitating upgrades and trade-ins, promoting a more sustainable and circular approach to IT hardware management.