Velocify

About Velocify

Velocify operates as a cloud-based sales acceleration and automation platform, engineered for high-velocity sales environments. The company originated as Leads360 in 2004, a venture initiated by Jeff Solomon and Charles Chase after identifying a recurring need for lead management software through their consulting work. They rebranded to Velocify in 2013 to better reflect their focus on speeding up the sales process. A significant milestone in the company's trajectory was its acquisition in 2017 by Ellie Mae, a prominent cloud-based platform provider for the mortgage finance industry, for $128 million in cash. This acquisition was a strategic move to integrate Velocify's sales tools with Ellie Mae's mortgage origination solutions, creating a more comprehensive digital mortgage platform. Following this, Velocify became part of ICE Mortgage Technology.

The company's business model is centered on providing subscription-based software-as-a-service (SaaS) to industries with complex and fast-paced sales cycles. Clients are primarily in the mortgage, insurance, education, and real estate sectors, who need to manage high volumes of leads. Revenue is generated through per-user, per-month subscription fees, with pricing tiers designed to be accessible for various business sizes. The platform is built to help sales teams enhance their response speed to leads, enforce disciplined sales workflows, and improve overall productivity.

Velocify's product suite includes several key components. Velocify LeadManager is a lead management system that automates lead distribution from over 1,400 sources, prioritizes leads, and facilitates automated nurturing through custom workflows. Another core product, Velocify Pulse, integrates with Salesforce to provide a unified workflow, helping sales representatives manage their activities and communications from a single screen. The platform also features the Velocify Dial-IQ, a sales dialer that streamlines outbound and inbound calling. For the mortgage sector specifically, Velocify LoanEngage serves as a referral management tool for loan officers. These tools collectively aim to capture, engage, and convert leads more efficiently by ensuring rapid follow-up and prioritizing the most promising opportunities.