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Veggie Grill

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Plant-based food including hot sandwiches and burgers, entrée salads, soups and deserts

New York City, United StatesFounded 2006Food

Valuation $100–250M Last recorded · 2016

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Veggie Grill

Veggie Grill operates in the fast-casual dining sector, specializing in 100% plant-based food offerings. The company serves health-conscious consumers, including vegans, vegetarians, and those seeking nutritious, non-GMO, and organic meal options. Veggie Grill's business model revolves around providing high-quality, chef-driven dishes that are free from meat, dairy, eggs, and other animal products, ensuring they are also free from antibiotics and hormones. The company generates revenue through in-restaurant dining, online orders, catering services, and gift card sales. With a focus on seasonal menu offerings, Veggie Grill aims to make plant-based eating accessible and enjoyable for everyone. The market it operates in includes urban and suburban areas with a high density of health-conscious consumers. The company leverages its online presence to offer delivery services, making it convenient for customers to enjoy their meals at home.

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At a glance

Status: Acquired
Founded: 2006
Headquarters: New York City, United States
Employees: 152
Open positions: None listed
Dealroom signal: 69.3/100
Industry: Food
Sub-industry: Innovative Food
Sector: Food, Plant-Based, Alternative Protein, Meat Substitute, Sustainable Development Goals, Enabler of Alternative Proteins, Climate Tech, Hard Tech
Client focus: b2b, b2c
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jan 2024	$0	—	Next Level Burger	↗
SERIES E✓Equity / VC	Oct 2016	$22M	$88M	Powerplant Ventures · Brentwood Associates	—

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Growth signals

Veggie Grill website traffic

Latest recorded traffic for Veggie Grill is 41K monthly website visits, up 64% over the last three months. Veggie Grill's team declined 0.7% over the past year.

Latest monthly visits41K 3-month web change+64% 1-year team growth-0.7%

Monthly website visitsApr 2016–Jul 2026

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