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FormAssembly

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FormAssembly is an enterprise form solution built to help teams streamline complex processes and drive quality form conversions

Bloomington, United StatesFounded 2006Other B2B Software
Valuation $10–25M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for FormAssembly and the history behind them.

About FormAssembly

FormAssembly is a web-based platform that provides online form design and data collection solutions for businesses. The company primarily serves industries such as healthcare, financial services, government, and higher education, which require stringent security and compliance standards for data handling.

Its business model is based on a Software-as-a-Service (SaaS) subscription, offering various pricing tiers based on the number of users and features. FormAssembly generates revenue by charging monthly or annual fees for its platform, which includes features like secure data collection, workflow automation, and integration with other business applications like Salesforce. The platform is designed to help organizations streamline data-driven processes, improve efficiency, and ensure data privacy and security.

Source: Dealroom company data

At a glance

Founded
2006
Headquarters
Bloomington, United States
Sector
Other B2B Software
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Level Equity

Series B and later1 investor entered at this stage

  • Lighter Capital
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇺🇸 United States75.9%
🇨🇦 Canada6.3%
🇧🇷 Brazil4.5%
🇮🇪 Ireland2.7%
🇬🇧 United Kingdom2.7%
Top 5 of 11 shown
Web traffic by country
160K monthly visits
across markets
🇺🇸 United States61.8%
🇬🇧 United Kingdom5.2%
🇮🇩 Indonesia4.8%
🇨🇦 Canada4.2%
🇲🇽 Mexico2.6%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about FormAssembly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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