VeePiO

About VeePiO

VeePiO Holdings, LLC operates as a content optimization and e-commerce enablement platform, specifically targeting the sports and entertainment sponsorship ecosystem. Founded in 2015 by a trio of West Virginia University alumni—former NFL linebackers Najee Goode and Grant Wiley, alongside finance and technology specialist Jonathan Ohliger—the company leverages the founders' direct experience within professional sports. Ohliger, the CEO, brings over nine years of experience from the financial technology sector, having developed high-frequency trading solutions and later founding a consulting firm for financial services. Goode and Wiley provide an athlete's perspective on fan engagement and the value of authentic brand connections.

The company's core offering is a patented mobile technology that integrates into existing mobile applications, such as those of the 32 NFL teams. This technology allows content publishers to make objects within photos and videos interactive and shoppable. Fans can touch an item on their screen—like a player's jersey or a sponsored product—and are seamlessly linked to purchase the item or view additional content without ever leaving the publisher's app. This creates a frictionless path from interest to transaction, capitalizing on moments of high fan engagement. By keeping users within the original platform's ecosystem, VeePiO provides its partners with proprietary data and actionable analytics on user behavior, enabling more targeted marketing and brand engagement.

VeePiO's business model is centered on transforming sponsorship activation. The platform creates new, monetizable ad inventory by making every pixel on the screen a potential point of sale or interaction. Clients include professional sports teams, such as several NFL teams like the Philadelphia Eagles (who are also minority owners), the Jacksonville Jaguars, and the Atlanta Falcons, as well as their sponsors and the athletes themselves. Revenue is generated by enabling this direct-to-consumer e-commerce and providing deep data insights. In May 2024, the company announced a $10 million convertible note offering to fund further research and development and sponsorship acquisition, signaling a new phase of expansion.