Vcommerce

About Vcommerce

Vcommerce, operating as SmartCommerce, is a B2B technology and data platform specializing in e-commerce solutions for Consumer Packaged Goods (CPG) brands. Founded in 2016 in Atlanta, Georgia, by CEO Jennifer Silverberg and a team of founding members, the company was established to simplify the online purchasing process for consumers. The leadership team, including Silverberg, brings extensive experience from their time at Channel Intelligence, a pioneering e-commerce technology partner acquired by Google in 2013. They identified a gap in the market for CPG brands, which were not well-served by existing 'where-to-buy' solutions, leading to the creation of SmartCommerce.

The company's core business revolves around a Software-as-a-Service (SaaS) model, providing tools that transform digital marketing touchpoints—such as social media posts, ads, videos, and emails—into direct e-commerce opportunities. SmartCommerce's flagship product, Click2Cart®, enables consumers to add products directly to their preferred retailer's online shopping cart with a single click, effectively shortening the path to purchase. This is powered by an AI-based data platform that ingests and analyzes vast amounts of real-time product data, including availability, pricing, and location, across a network of thousands of retailers. The platform provides clients like Nestlé, Clorox, and Microsoft with real-time analytics and insights to manage and optimize marketing campaigns, reduce out-of-stock issues, and measure the direct impact of marketing spend on sales.

Financially, SmartCommerce is a Series B company that has successfully raised a total of $27 million over four funding rounds, with investors including Argentum Group, First Analysis, and Southeast Investor Group. A significant $13 million growth financing round was led by Argentum in April 2021. This funding has supported the company's growth, including building out its sales team and accelerating product development. Strategic growth milestones include the acquisition of recipe-centric e-commerce firm Myxx and contextual commerce company Basketful in 2022, which expanded its capabilities into bundled product solutions and contextual commerce, such as shoppable recipes. The company operates on a fully remote basis with a team of over 120 employees and has a global presence, serving clients across the Americas and Europe.