Vasca

About Vasca

Vasca, a firm established in 2022, provides a specialized revenue operations (RevOps) platform engineered for B2B startups and scale-ups. The company was co-founded by Guillaume Jacquet, who serves as CEO, and Sébastien Rothlisberger, the CTO. Their professional journey includes the co-founding of ChronoGolf, a golf management software that was acquired by Lightspeed in 2019. Following the acquisition, Jacquet took on the role of Executive Vice President of Product & Technology at Lightspeed, while Rothlisberger served as a Senior Architect of Technology, experiences that directly informed the creation of Vasca.

The company targets a critical operational phase for growing businesses: the post-product-market fit, go-to-market stage, where many ventures encounter significant bottlenecks in commercialization. Vasca's business model is centered on its end-to-end platform that unifies disparate data from sales, marketing, and customer success teams into a single, coherent framework. This integration is designed to eliminate revenue blind spots and align the entire go-to-market team. Revenue is generated through a subscription-based model for its platform, which is composed of several hubs for data, planning, execution, and review.

The core of Vasca's service is a full-stack RevOps platform that provides tools to manage the entire revenue cycle. Key features include a Data Hub that cleans, normalizes, and enriches CRM data to create a reliable source of information. The platform also includes a drag-and-drop dashboard builder with templates tailored for board presentations and tools to diagnose business metrics like unit economics and conversion rates. A significant component is the AI RevOps copilot, Gama AI, which analyzes the unified data to identify the causes of revenue gaps and suggest strategies for improvement across the customer journey, from awareness to retention.