Van Gogh Inside

About Van Gogh Inside

Van Gogh Inside is a series of media art exhibitions that reinterpret the works of the renowned painter Vincent van Gogh with a modern sensibility, combining his masterpieces with music and advanced technology. The exhibitions, such as 'Van Gogh Inside: The Festival of Light and Music' and 'Van Gogh Inside: The Theater', offer a narrative journey through the artist's life and work, from his time in Nuenen to his final days in Auvers.

These exhibitions utilize large-scale projections on multiple surfaces, including walls and ceilings, to create a 360-degree immersive environment where visitors can feel as though they have stepped inside the paintings. The experience is enhanced by a carefully selected soundtrack and often includes interactive elements, such as VR and augmented reality, allowing for a deeper engagement with the art. The production company behind some of these exhibitions in Korea is Media & Art Inc., which has presented the shows in various locations, including Seoul and Jeju. The exhibitions are designed as storytelling experiences, with different sections dedicated to specific periods of Van Gogh's tumultuous life and artistic evolution.