Vacation® by Poolside FM

About Vacation® by Poolside FM

Vacation Inc. is a Miami-based startup that specializes in producing high-quality sunscreen products. The company is known for its unique approach to sun protection, combining effective skincare with a luxurious, nostalgic experience. Their product line includes both classic and mineral SPF 30 sunscreen lotions, priced at $18 and $20 respectively. These sunscreens are dermatologist-approved and Hawaii reef-friendly, ensuring they are safe for both users and the environment.

Vacation Inc. targets a diverse clientele, ranging from everyday consumers looking for reliable sun protection to those seeking a premium, sensory-rich experience reminiscent of classic summer vacations. Their market spans the skincare and leisure industries, appealing to individuals who prioritize both health and enjoyment in their sun care routines.

The business operates on a direct-to-consumer model, selling products through their website and offering wholesale opportunities for larger distribution. This model allows them to maintain control over their brand image and customer experience. Revenue is generated primarily through online sales, with additional income from wholesale partnerships and advertising opportunities.

Vacation Inc. differentiates itself with its signature scent, developed in collaboration with ARQUISTE Parfumeur. This scent blends notes of coconut, banana, pool water, pool toy, and swimsuit lycra, creating a nostalgic and immersive experience for the user. The company positions its products as more than just sunscreen; they are marketed as a lifestyle accessory that enhances leisure time.

In summary, Vacation Inc. combines effective sun protection with a luxurious, nostalgic experience, targeting consumers who value both health and leisure. Their business model focuses on direct sales and wholesale partnerships, generating revenue through product sales and advertising.