UUCun

About UUCun

UUCun, founded in 2004 and headquartered in Shanghai, China, established itself as a mobile solutions and service provider within the Media and Information Services sector. The company secured funding from notable investors including Intel Capital, Vickers Venture Partners, LB Investment, Innobridge Capital Management, and The TCW Group. A significant milestone in its history was the acquisition by Baidu on August 16, 2013, for a reported $5 million.

The core of UUCun's business was offering app store solutions to a client base of approximately 300 companies, which ranged from smartphone manufacturers to ROM developers. This positioned the company as an application distributor, leveraging the developer and content relationships on its platform. In addition to its primary offering, UUCun operated a mobile advertising network that successfully integrated around one thousand advertisers and fifty thousand developers. By early 2013, the company demonstrated considerable growth, with its vice president, Hu Li, noting a 40% monthly increase in mobile game distribution on their platform. At the time of its acquisition, the company had grown to about 200 employees.

The acquisition by Baidu represented a strategic move to integrate UUCun's mobile distribution and advertising capabilities. The company operated in several technology segments, including AdTech, Mobile, SaaS, and TMT (Technology, Media, and Telecommunications). Before its acquisition, UUCun was a venture-capital-backed private company that had reached a revenue-generating stage, highlighted by a Later Stage VC (Series B) funding round of $2 million on September 1, 2011.