Utelly

The business operated on a Software-as-a-Service (SaaS) model, catering to B2B clients in the entertainment industry, including Pay TV operators, mobile operators, broadcasters, and OTT providers. Utelly's technology aggregated metadata in real-time from over 50 sources, such as Gracenote, TiVo, and IMDb, creating a unified and enriched dataset. This was accomplished by ingesting various data feeds and using AI and proprietary heuristics to identify and create links between assets, people, and genres. Revenue was generated by providing clients with a suite of tools designed to improve user engagement and retention.

Utelly's product suite featured several key components. Its Universal Search engine was optimized for the TV and OTT market, offering clients a high-quality search function. The platform also included a recommendation engine that utilized machine learning to provide personalized content suggestions based on user behavior. A promotion engine allowed clients to highlight specific content to targeted audiences, adhering to their own business rules, while a retention engine used CRM integrations for targeted marketing campaigns. These tools were available through the Utelly API, which enabled clients like TV operators and digital publishers to build robust content discovery experiences for their users.