UserLeap

About UserLeap

Originally founded as UserLeap in 2018 by Ryan Glasgow, the company rebranded to Sprig in 2021. This strategic move coincided with the expansion from a focused microsurvey tool to a comprehensive, all-in-one product research platform. Glasgow, a seasoned product manager, drew from his experiences at multiple startups that saw successful exits, including Weebly (acquired by Square) and Vurb (acquired by Snapchat). His background is rooted in leveraging data-driven user insights to achieve product-market fit, a core principle that underpins Sprig's mission. The journey began with the simple purchase of the userleap.com domain, evolving into a company that attracted significant venture capital.

Sprig operates on a B2B and B2C SaaS business model, providing product teams with tools to capture real-time user feedback. The company serves high-growth technology firms like Figma, Notion, Dropbox, and Square by helping them understand the qualitative reasoning behind user actions. Revenue is generated through tiered subscription plans, including a freemium model to attract a broad user base and enterprise-level plans with advanced features. The company has secured substantial funding across several rounds, including a $16M Series A in December 2020, a $38M Series B in June 2021, and another $30M in August 2022, with backing from prominent investors like Andreessen Horowitz, Accel, and First Round Capital.

The platform is designed to make customer-informed product decisions accessible and efficient. It integrates three key pillars of product research: in-product surveys, concept and usability testing, and video interviews. A key feature is its use of AI-powered analysis to synthesize open-text responses and identify emerging themes, effectively quantifying qualitative data. This allows businesses to deploy targeted, in-product micro-surveys and analyze feedback without the time-consuming manual effort traditionally associated with user research. By offering these capabilities within a single platform, Sprig enables product managers, designers, and researchers to consolidate their research tools and view all insights in one centralized location.