User Local

The firm has achieved significant milestones, including launching its core access analysis tool, "User Insight," in 2008 based on graduate school research. A key growth point was its initial public offering on the Tokyo Stock Exchange Mothers in March 2017, later moving to the First Section in 2019 and the Prime Market in 2022. This public listing provided capital for further research and development in its core technologies.

The business model is centered on providing a suite of proprietary SaaS tools to a diverse corporate client base, which includes major names like Rakuten, Square Enix, and SoftBank. Revenue is generated through subscriptions to these analytics platforms. The company's product portfolio is extensive and designed to offer a holistic view of a company's digital footprint. The flagship product, "User Insight," is a web marketing analysis tool that provides heatmaps, user attribute analysis, and access logs. This is complemented by "Social Insight," a tool for social media analysis and management, and an AI-powered chatbot service called "Support Chatbot" to streamline customer support operations. More recently, in 2023, the company launched "UserLocal ChatAI," a service for corporate clients leveraging generative AI. For the international market, UserLocal offers "UserHeat," a completely free heatmap analytics platform, as a way to introduce its capabilities to a global audience.