User Like

About User Like

User Like, Inc. is a pioneering Japanese D2C subscription and retail technology company that has transformed the traditional floriculture industry through its flagship brand, Bloomee. Founded in 2014, the company utilizes a sophisticated data-driven logistics platform to connect a nationwide network of hundreds of local florists directly with consumers. By delivering curated, seasonal bouquets in specialized mailbox-ready packaging, User Like has successfully democratized flower decoration for modern Japanese households, lowering the barriers of price and accessibility while revitalizing neighborhood flower shops.

The company's operational model is built on a "circular supply chain" that significantly reduces floral waste, a major pain point in the industry. By leveraging its proprietary order management system, User Like optimizes the balance between supply and demand, often utilizing "imperfect" but high-quality blooms that would typically be discarded by traditional retail channels. This deep-tech approach to perishables has allowed the firm to scale its subscriber base to over 100,000 households, supported by strategic partnerships with major logistics and financial players to ensure seamless delivery and payment experiences.

As of early 2026, User Like is expanding its ecosystem beyond residential subscriptions into the corporate wellness and gift sectors, targeting offices and retail spaces seeking sustainable decor solutions. Backed by over ¥3.5 billion in funding from prominent investors like JAFCO and JIC Venture Growth Investments, the company is positioned at the intersection of AgriTech and RetailTech. Its focus on digital transformation (DX) within the primary industry not only enhances consumer lifestyles but also supports regional revitalization by creating a high-volume, reliable digital marketplace for independent growers and florists across Japan.