US Pizza

About US Pizza

US Pizza, operating under its parent company United Restaurants Limited, was established in Bengaluru, India, in 1995. The company has positioned itself as a significant player in the Indian pizza market, reportedly becoming the third-largest pizza chain in the country. The initial concept was brought to life by food technologist Wahid Berenjian, who aimed to introduce American-style deep-pan pizza to the Indian market, a departure from the more common Italian fare at the time. Since its first restaurant opening in Bangalore in 1998, the company has expanded its footprint to over 36 cities with more than 75 outlets.

The company's leadership includes Chairman Wahid Berenjian and Managing Director Akbar Khawaja, an engineer with an MBA and two decades of experience in the food and beverage industry. Zain Khwaja serves as the CEO. The management team also includes individuals like Kunnath Vasudevan Sunil Kumar. The business operates primarily on a franchising model, which it began in 1999, allowing it to scale its presence across India. This model involves providing franchisees with comprehensive support, including supply chain management, training, marketing assistance, and technology infrastructure like a mobile app and website for ordering.

US Pizza's core business revolves around offering a fusion of American-style pizza with Indian flavors, aiming to provide quality at an affordable price point. The menu is diverse, featuring classic pan pizzas, authentic Italian thin-crust options, and creative additions like a 'Tandoori Pizza' and even a chocolate pizza. Beyond pizzas, their offerings extend to pastas, salads, wraps, starters, and beverages. A key product strategy involves constant research and development, leading to unique menu items that cater to the local palate while maintaining an international standard. The company emphasizes the use of fresh ingredients and a standardized product across all its outlets, supported by a robust national supply chain. Franchisees can select from various outlet formats, including dine-in, express, and delivery-focused models, with investment costs varying accordingly.