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Urgently

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The leading global digital mobility and roadside assistance solution

Vienna, United StatesFounded 2013Transportation
Valuation $70M Market cap · 2026
Revenue $129M Latest reported FY
Total funding $50–100M Disclosed equity funding

About Urgently

Urgently operates as a digitally-native software platform focused on mobility and roadside assistance. The company was established in 2013 by a team including Chris Spanos, Ric Fleisher, Surendra Goel, Rick Robinson, Lokesh Kumar, and Luke Kathol. Its service officially launched in April 2014, initially in the Washington, D.C. area, before expanding nationwide later that year. The company's current CEO, Matt Booth, brings over two decades of experience from the technology and software sectors, having joined as a strategic advisor in 2018 and taking the helm as CEO in August 2022. His background includes founding a software company, Done Right, and holding strategic roles at Citysearch and BIA/Kelsey, experiences that inform his leadership in the mobility assistance space.

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The firm's core business revolves around providing roadside assistance solutions to major brands in the automotive, insurance, telematics, and transportation industries. This business-to-business model means that Urgently powers the assistance services offered by its partners, rather than primarily serving consumers directly. Revenue is generated by facilitating service requests through its platform, which connects vehicle owners with a network of service professionals. A key corporate milestone occurred in October 2023 when Urgently completed a merger with Otonomo Technologies, a move that solidified its market position and led to its listing on the Nasdaq stock exchange under the ticker symbol "ULY".

Urgently's platform is the centerpiece of its operations, utilizing location-based services, real-time data, and AI to manage and dispatch roadside assistance. This technology-first approach aims to modernize a traditionally reactive industry by creating a more transparent and efficient experience. The platform matches drivers in need with service providers from a network that numbered around 12,000 as of mid-2023. Urgently's services support a wide range of needs, from basic roadside help to proactive maintenance and repair services. Following its merger, the company supports up to 70 million vehicles and operates in over 26 countries, with partnerships with more than 100 enterprise clients, including automotive OEMs, insurance providers, and fleet managers.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Vienna, United States
Listing
IPO 2023
Sector
Transportation
Power Law
Thoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning Urgently.

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Investors

20 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • CIT GAP Funds
  • Venture Investors Health Fund

Series A8 investors entered at this stage

  • Select Venture Partners
  • Verizon Ventures
  • Allianz X
  • Forte Ventures
  • American Tire Distributors
  • BMW i Ventures
  • Jaguar Land Rover Tech Incubator
  • Porsche

Series B and later10 investors entered at this stage

  • Maan Ventures
  • Escavel Capital
  • J. Hunt Holdings
  • Iron Gate Capital
  • Transform Capital
  • Structural Capital
  • Highbridge Capital Management
  • Onex
  • Whitebox Advisors
  • Midcap Financial
Employees mapped 363 incl. 5 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States91.6%
🇨🇦 Canada5.2%
🇯🇲 Jamaica1.3%
🇦🇷 Argentina0.7%
🇧🇷 Brazil0.7%
Top 5 of 6 shown
Web traffic by country
25K monthly visits
across markets
🇺🇸 United States86.8%
🇮🇳 India8.4%
🇨🇦 Canada4%
🇵🇰 Pakistan1.6%
Top 4 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Urgently on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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