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UrbanStems
Hello, happiness! Stunning bouquets delivered on demand in NYC & DC, starting at just $35 with free delivery Tag #sendhappy to share
About UrbanStems
UrbanStems is a modern floral and gifting company that specializes in delivering fresh flowers, plants, and curated gift sets. The company operates primarily in the United States, offering same-day delivery in major cities like Washington D.C., New York City, and Brooklyn, and next-day delivery nationwide. UrbanStems caters to a diverse clientele, including individuals looking to send thoughtful gifts for various occasions such as birthdays, anniversaries, congratulations, and sympathy.
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UrbanStems operates in the online retail market, specifically within the floral and gifting segment. The company’s business model is straightforward: it sources flowers and plants, designs unique bouquets and gift sets through in-house florists, and sells these products directly to consumers via its website. Customers can easily browse through different collections and categories, place orders online, and have their gifts delivered promptly.
The company generates revenue by selling its floral arrangements, plants, and gift sets. Additionally, UrbanStems offers subscription services, allowing customers to receive regular deliveries of fresh flowers or plants. This subscription model provides a steady stream of recurring income. UrbanStems also differentiates itself by focusing on quality and customer experience, ensuring that each delivery is timely and meets high standards.
UrbanStems has positioned itself as a convenient and reliable option for modern gifting, leveraging technology to simplify the ordering process and enhance customer satisfaction. The company’s mission is to create connections and help people express their feelings through beautiful, thoughtfully designed floral arrangements and gifts.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Washington DC, United States
- Employees
- 83
- Open positions
- None listed
- Dealroom signal
- 67.6/100
- Industry
- Home Living
- Sector
- eCommerce & Marketplaces, Delivery, Apparel, Social, Clothes, Arts & Culture
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning UrbanStems.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jan 2024 | $5M | $100M | SWaN & Legend Venture Partners · DFE Capital Management | ↗ |
| SERIES COther financing | May 2021 | $20M | $100M | Gaingels · Motley Fool Ventures · SWaN & Legend Venture Partners · DFE Capital Management | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for UrbanStems is 360K monthly website visits, down 14.3% over the last three months. UrbanStems's team declined 1.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Grotech Ventures
Great Oaks Venture Capital
Middleland Capital
NextGen Venture Partners
Series A6 investors entered at this stage
Valence Ventures- HPHaas Portman
SWaN & Legend Venture Partners
Interplay
Motley Fool Ventures- SVSagamore Ventures
Series B and later4 investors entered at this stage
DFE Capital Management
Gaingels
Gordon Segal
Private Access Network
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about UrbanStems on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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