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URBANPLAY
Transforming urban spaces into experiential hubs by leveraging underutilized real estate assets for lifestyle creators
About URBANPLAY
Urbanplay.co.kr focuses on revitalizing underutilized urban real estate by transforming them into complex experiential spaces. The company collaborates with real estate owners, building owners, and investors to identify sustainable business opportunities that enhance the value of content and business. By providing an offline platform service, Urbanplay enables various lifestyle creators to commercialize their products and services, thereby creating a vibrant ecosystem of experiences. The business model revolves around content elevation and business-making solutions, targeting clients who are interested in maximizing the potential of urban spaces. Urbanplay operates in the real estate and lifestyle sectors, generating revenue through partnerships and service offerings that facilitate the transformation of city assets into dynamic environments.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jun 2023 | $6.4M | $36M | Lotte Ventures · Murex Partners · Smart Study Ventures | ↗ |
| SERIES A✓Equity / VC | Nov 2021 | $7.1M | $29M | Coolidge Corner Investment · SL Investment · Lotte Ventures · Murex Partners | ↗ |
Growth signals
Latest recorded traffic for URBANPLAY is 5.5K monthly website visits, down 54.2% over the last three months. URBANPLAY's team grew 7.1% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
NAVER
Series A7 investors entered at this stage
SL Investment- MPMurex Partners
Korea Venture Investment Corporation- BLBluepointpartners
Coolidge Corner Investment
Lotte Ventures- SVSmart Study Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about URBANPLAY on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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