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URBANPLAY

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Transforming urban spaces into experiential hubs by leveraging underutilized real estate assets for lifestyle creators

South KoreaFounded 2013Travel
Valuation $25–50M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for URBANPLAY and the history behind them.

About URBANPLAY

Urbanplay.co.kr focuses on revitalizing underutilized urban real estate by transforming them into complex experiential spaces. The company collaborates with real estate owners, building owners, and investors to identify sustainable business opportunities that enhance the value of content and business. By providing an offline platform service, Urbanplay enables various lifestyle creators to commercialize their products and services, thereby creating a vibrant ecosystem of experiences. The business model revolves around content elevation and business-making solutions, targeting clients who are interested in maximizing the potential of urban spaces. Urbanplay operates in the real estate and lifestyle sectors, generating revenue through partnerships and service offerings that facilitate the transformation of city assets into dynamic environments.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
South Korea
Employees
15
Open positions
None listed
Dealroom signal
43.7/100
Industry
Travel
Sector
Travel
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Jun 2023 $6.4M $36M Lotte Ventures · Murex Partners · Smart Study Ventures ↗
SERIES A✓Equity / VC Nov 2021 $7.1M $29M Coolidge Corner Investment · SL Investment · Lotte Ventures · Murex Partners ↗
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Growth signals

URBANPLAY website traffic

Latest recorded traffic for URBANPLAY is 5.5K monthly website visits, down 54.2% over the last three months. URBANPLAY's team grew 7.1% over the past year.

Latest monthly visits5.5K 3-month web change-54.2% 1-year team growth+7.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • NAVER

Series A7 investors entered at this stage

  • SL Investment
  • Murex Partners
  • Korea Venture Investment Corporation
  • Bluepointpartners
  • Coolidge Corner Investment
  • Lotte Ventures
  • Smart Study Ventures
Employees 15 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇰🇷 South Korea100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about URBANPLAY on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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