UrbanDaddy

About UrbanDaddy

UrbanDaddy Enterprises is a lifestyle media company that focuses on delivering hyper-relevant content through digital innovation. Founded in 2005 by CEO Lance Broumand, the company is headquartered in the New Flatiron District and employs over a hundred staff members across editorial, e-commerce, technology, and operations. UrbanDaddy serves a diverse clientele, including America's top brands, by offering targeted advertising solutions to a large and rapidly growing subscriber base. The company's business model revolves around leveraging location, time, day, and weather information to provide situational venue recommendations through its app, The Next Move. This approach not only enhances user experience but also attracts advertisers looking to reach specific demographics. UrbanDaddy generates revenue primarily through advertising partnerships with major brands, who seek to capitalize on the company's extensive reach and targeted audience.