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Urbanara

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Urbanara provides the world with beautiful, high-quality homewares, without the sky-high price tag. Made with love. Direct to you.

Berlin, GermanyFounded 2011eCommerce & Marketplaces
Valuation $5–10M Last recorded · 2018
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Urbanara and the history behind them.

About Urbanara

Urbanara operates in the home textiles and decor market, focusing on providing high-quality, sustainable products made from natural materials. The company serves environmentally conscious consumers who value both style and sustainability in their home furnishings. Urbanara sources its products from certified suppliers who use eco-friendly practices, ensuring that the materials are not only beautiful but also have a minimal environmental impact. The business model is direct-to-consumer, primarily through its online platform, which allows for competitive pricing by cutting out middlemen. Revenue is generated through the sale of a wide range of home decor items, including rugs, bedding, and accessories. The company differentiates itself by emphasizing craftsmanship, sustainability, and affordability.

Source: Dealroom company data

At a glance

Founded
2011
Headquarters
Berlin, Germany
Sector
eCommerce & Marketplaces

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇩🇪 Germany50%
🇨🇱 Chile25%
🇨🇳 China25%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Urbanara on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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