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Upworthy

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Upworthy is on a mission to change what the world pays attention to

Los Angeles, United StatesFounded 2012Consumer Services
Valuation $25–50M Last recorded · 2013
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Upworthy and the history behind them.

About Upworthy

Upworthy is a digital media company that focuses on sharing uplifting and inspirational stories aimed at promoting positive social change. The company operates in the online media and content creation market, targeting a broad audience that includes individuals seeking motivational content and socially conscious readers. Upworthy's business model revolves around generating revenue through advertising, sponsored content, and partnerships with brands that align with its mission of spreading positivity and awareness on social issues. The company leverages social media platforms and its website to distribute content, ensuring high engagement and reach. Upworthy's unique selling proposition lies in its ability to curate and present stories that resonate emotionally with its audience, driving both traffic and social media shares.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
Los Angeles, United States
Sector
Consumer Services

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A11 investors entered at this stage

Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States76.2%
🇧🇩 Bangladesh9.5%
🇮🇳 India9.5%
🇬🇧 United Kingdom4.8%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Upworthy on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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