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Upland

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Property trading game paired with a decentralized economy

Mountain View, United StatesFounded 2019Consumer Services
Valuation $250–500M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Upland and the history behind them.

About Upland

Upland.me is a pioneering startup that operates at the intersection of the real and virtual worlds, creating engaging experiences and new opportunities for its users. The company leverages blockchain technology to offer a unique virtual property trading game where users can buy, sell, and trade virtual properties that are mapped to real-world addresses. This innovative approach allows users to engage in a digital economy that mirrors the real estate market.

Upland primarily serves tech-savvy individuals who are interested in gaming, virtual reality, and blockchain technology. Its user base includes gamers, investors, and collectors who are looking for new ways to engage with digital assets. The market Upland operates in is the rapidly growing virtual real estate and blockchain gaming sector, which has seen significant interest and investment in recent years.

The business model of Upland is built around the sale and trade of virtual properties. Users purchase these properties using the in-game currency called UPX, which can be bought with real money. Additionally, Upland generates revenue through transaction fees on property trades and other in-game purchases. The platform also offers opportunities for users to earn real USD by selling their virtual properties, adding a layer of financial incentive to the gaming experience.

Upland's team is composed of veterans from the gaming, public relations, and blockchain industries, ensuring a well-rounded approach to strategy and execution. The company is backed by notable investors, including the FinLab EOS VC Fund, a joint venture between FinLab AG and EOSIO blockchain developer Block.one. This strong financial backing and experienced leadership team position Upland for continued growth and innovation in the virtual real estate market.

Source: Dealroom company data

At a glance

Founded
2019
Headquarters
Mountain View, United States
Sector
Consumer Services
Power Law
Colt$25–100M revenue

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Heliad
  • Block1
  • EOSIO

Series A12 investors entered at this stage

Series B and later1 investor entered at this stage

  • 10X Capital
Employees mapped 74 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 23 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
14 countries with
team presence
🇺🇦 Ukraine35%
🇺🇸 United States25%
🇵🇱 Poland6.7%
🇨🇦 Canada6.7%
🇬🇧 United Kingdom6.7%
Top 5 of 14 shown
Web traffic by country
260K monthly visits
across markets
🇨🇦 Canada32.2%
🇺🇸 United States21.9%
🇬🇧 United Kingdom9.2%
🇹🇭 Thailand5.5%
🇧🇷 Brazil4.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Upland on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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