Upfront - Boost Your Liquidity

The platform integrates with a business's existing accounting software to provide real-time financial analytics, automate accounts receivables, and orchestrate payments. By doing so, it helps businesses unlock working capital, reduce Days Sales Outstanding (DSO), and minimize the manual overhead associated with financial operations. Upfront's core services include revenue-based financing, payment orchestration, and automated accounts receivable management, which directly target liquidity challenges. The business model addresses a significant funding gap for SMBs in the MENA region, estimated to be around $250 billion.

In October 2025, just under six months after its launch, Upfront secured a $10 million pre-seed funding round, which was a mix of equity and debt. The round was co-led by Palm Ventures and SABAH.fund, with participation from angel investors. This capital is intended to fuel product development, expand the team in the UAE, and support the company's planned expansion into Saudi Arabia. Upfront has also formed a strategic partnership with CredibleX, an embedded finance platform, to offer more flexible capital structures to its clients.