Updraft

Fintech · London, United Kingdom · Founded 2017

A part lending, part credit report and part financial planning app for millennials

Valuation $100–500M

Revenue $10–50M

Headcount <100

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Power Law Colt$25–100M revenue

Knowledge graph

Market map Debt collection startups

Talent graph

Updraft's talent

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Founders /100 quality score

Key operators quality score

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Updraft's cap table

Sourced from Dealroom's funding history.

Series A 7 investors entered at this stage

MoreThan Capital

NatWest

Majlis Investment Partners

LC Nueva AIF

Faber Capital

Auluk Investments

Nueva Capital

Series B+ 2 investors entered at this stage

Future Fund

Quilam Capital

Ownership

Who owns Updraft

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

37% Aseem Munshi

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Updraft has talent and traffic

Workforce by country

🇬🇧 United Kingdom · London HQ

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Web traffic by country

120K monthly visits
across markets

🇬🇧 United Kingdom87.2%

🇺🇸 United States4.1%

🇳🇬 Nigeria2.1%

🇦🇺 Australia1.9%

🇮🇳 India1.3%

Top 5 markets shown

Market sentiment

What the market is saying about Updraft

An AI-synthesized read of the highest-engagement posts about Updraft on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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