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UpCounsel

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Online marketplace providing businesses of all sizes with on-demand lawyers and collaboration tools for legal matters

San Francisco, United StatesFounded 2012eCommerce & Marketplaces
Valuation $10–25M Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for UpCounsel and the history behind them.

About UpCounsel

UpCounsel operates as an online marketplace that connects businesses with a network of over 5,000 experienced attorneys. The platform serves a diverse range of clients, from small businesses to Fortune 1000 companies, providing them with access to high-quality legal services at competitive prices. UpCounsel offers a variety of legal solutions, including one-time consultations and ongoing freelance legal departments, tailored to meet specific business needs and budgets. The company also provides a free online repository of legal documents, forms, and articles, making it easier for businesses to find the information they need without immediate legal consultation. UpCounsel's business model is based on a commission structure, where the platform earns a percentage of the fees paid to the attorneys. This model allows businesses to save up to 60% compared to traditional law firms. Clients can compare detailed proposals and transparent pricing, ensuring they receive the best value for their legal expenditures. UpCounsel's user-friendly interface and robust vetting process ensure that only top-rated, vetted attorneys are available on the platform, enhancing trust and reliability.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
San Francisco, United States
Sector
eCommerce & Marketplaces

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed13 investors entered at this stage

Series A2 investors entered at this stage

Series B and later1 investor entered at this stage

Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇵🇭 Philippines44.4%
🇺🇸 United States29.6%
🇷🇺 Russia7.4%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about UpCounsel on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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