Uoko.com

About Uoko.com

Uoko.com, operating under Sichuan UOKO Investment Management Co., Ltd., is a prominent player in China's long-term apartment rental market, specifically targeting young people in tier-two cities. The company was founded in 2012 by Liu Xiang and is headquartered in Chengdu, China. Liu's inspiration for the company stemmed from his own negative renting experiences, fueling a vision to provide comfortable and dignified living spaces for young renters.

The firm's business model centers on acting as an intermediary between individual property owners and tenants. Uoko secures five-year leasing rights from homeowners, then renovates and furnishes the properties to a standardized level before renting them out. For property owners, Uoko offers a comprehensive one-stop management solution, handling everything from property托管 (trusteeship) and interior design to maintenance and rental collection. For tenants, the company provides high-quality, long-term apartment rentals complemented by post-rental services like cleaning, maintenance, and community-focused social activities.

Revenue is generated by leasing these managed properties at a 10-20% premium over the average market rate, justified by the added services and quality. The business serves two main client types: idle property owners seeking hassle-free rental income and urban renters looking for reliable, well-managed housing. Since its inception, Uoko has expanded its operations to several cities, including Wuhan, Beijing, and Hangzhou, and has managed over 40,000 rooms, serving more than 200,000 tenants. The company has demonstrated significant financial traction, having raised a total of $26.5M over six funding rounds, including a notable Series C in May 2018. Key investors include prominent firms such as Legend Capital, Matrix Partners China, and SIG China.