COMPANY PROFILE

Unruly

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Delivering the most awesome social video campaigns on the planet

London, United KingdomFounded 2006Marketing

Valuation $100–250M Last recorded · 2017

Revenue <$1M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Unruly

Unruly operates in the digital advertising market, specializing in data-driven video advertising solutions. The company serves advertisers and publishers by providing a platform that leverages emotional data to enhance ad engagement and brand metrics. Unruly's core products include UnrulyX and UnrulyEQ. UnrulyX offers a premium, brand-safe video marketplace with extensive reach, supported by over 2,700 direct publisher relationships and exclusive access to more than 50 News Corp titles. This allows advertisers to deliver their campaigns across multiple screens and ad formats at scale. UnrulyEQ is a content testing and targeting solution that uses emotional data to boost the impact of advertising campaigns, improving brand metrics by up to 80%. The business model revolves around providing these advanced advertising solutions to clients, generating revenue through service fees and partnerships. Unruly's market includes global advertisers looking to optimize their video ad performance and publishers seeking to fill their inventory with relevant ads.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2006
Headquarters: London, United Kingdom
Employees: 188
Open positions: None listed
Dealroom signal: 69.6/100
Industry: Media, Marketing
Sub-industry: Content production
Sector: Marketing, Woman Founder, uk is8 creative industries
Client focus: b2b
Links: Website LinkedIn X

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jan 2020	$0	—	Tremor Video	—
ACQUISITION✓Exit	Sep 2015	$150M	$150M	News Corp	↗

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin	Profit	Margin
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Unruly website traffic

Latest recorded traffic for Unruly is 9.8K monthly website visits, down 42.4% over the last three months. Unruly's team grew 1.6% over the past year.

Latest monthly visits9.8K 3-month web change-42.4% 1-year team growth+1.6%

Monthly website visitsOct 2014–Jul 2026

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