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United Fire Group

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Iowa insurance company incorporated in january 1946

Cedar Rapids, United StatesFounded 1946Fintech
Valuation $1.46B Market cap · 2026
Revenue $1.60B Latest reported FY

About United Fire Group

The story of United Fire Group, or UFG, begins in Cedar Rapids, Iowa, right after World War II. On January 2, 1946, a businessman named Scott McIntyre Sr. started a stock insurance company called United Casualty Company. It began in a small two-story house, initially focusing on automobile and liability insurance, products in high demand at the time. The company soon began to expand its playbook. In 1950, it added 'Fire' to its name, becoming United Fire & Casualty Company to reflect its broader product lines. This was followed by the introduction of surety bonds in 1952 and the launch of a life insurance company in 1962. This strategy of diversification was a key part of its early growth. A major turning point came in 1971 with its first public stock offering, which provided the capital for further expansion. This event marked its transition from a regional player to a growing national presence. Over the decades, UFG continued to grow through strategic acquisitions of other insurance companies. The company surpassed $1 billion in revenue for the first time in 2015, a testament to its steady, long-term strategy. Despite facing major challenges, including having its headquarters submerged in a 500-year flood in 2008, the company has demonstrated considerable resilience.

Source: Dealroom company data

At a glance

Status
Listed
Founded
1946
Headquarters
Cedar Rapids, United States
Listing
IPO 1978
Employees
988
Open positions
None listed
Dealroom signal
23.7/100
Industry
Fintech
Sub-industry
Insurance
Sector
Fintech
Client focus
b2b
Investment activity
1 company, latest Mar 2011
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
POST IPO DEBT✓Debt Jul 2025 $30M — Undisclosed ↗
POST IPO DEBT✓Debt Jun 2024 $70M — Ares Management ↗
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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowthProfitMargin
2026 $1.6B +15.1% $128M 8%
2025 $1.4B +10.9% $118M 8.5%
2024 $1.3B +14% $62M 4.9%
2023 $1.1B +12%
2022 $980M -8.1%
2021 $1.1B -0.2%
2020 $1.1B —
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Growth signals

United Fire Group website traffic

Latest recorded traffic for United Fire Group is 27K monthly website visits, down 44.9% over the last three months. United Fire Group's team grew 0% over the past year.

Latest monthly visits27K 3-month web change-44.9% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Ares Management
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Cedar Rapids HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about United Fire Group on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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