Uninterrupted

About Uninterrupted

Uninterrupted is an athlete empowerment media company and brand founded in 2014 by longtime business partners and childhood friends LeBron James and Maverick Carter. The concept originated from their shared belief that athletes should have a direct and unfiltered platform to share their stories and connect with fans. Carter, who attended Western Michigan University and the University of Akron before interning at Nike, became James's business manager in 2005 and serves as the CEO of The SpringHill Company, Uninterrupted's parent entity.

Initially self-financed, the venture began as a series of video testimonials from professional athletes hosted on platforms like Bleacher Report and YouTube. A significant milestone occurred in December 2015, when the company secured a $15.8 million Series A investment from Warner Bros. and Turner Sports, which also became its primary sales arm. This funding facilitated a major expansion from digital shorts into a multi-platform media powerhouse. The company's business model encompasses the production of original content, e-commerce and apparel, and live events. Revenue is generated through content licensing, sponsorship deals, and direct-to-consumer sales of merchandise that often features the brand's signature phrase, "More Than an Athlete."

Uninterrupted develops and produces a wide range of content, including documentary series, feature-length films, and podcasts. Notable productions include "The Shop," an Emmy-winning talk series set in a barbershop, and documentary series like "Goliath" about Wilt Chamberlain and "Uninterrupted: The Real Stories of Basketball." The company serves a global audience of sports fans and collaborates with prominent athletes to create authentic, first-person narratives. In 2020, Uninterrupted, along with SpringHill Entertainment and The Robot Company, was consolidated to form The SpringHill Company, which later sold a minority stake in a deal valuing the new parent company at $725 million.