Uniform Teeth

The company's business model is a hybrid, blending the convenience of teledentistry with essential in-person clinical oversight. Unlike purely direct-to-consumer services, Uniform Teeth requires patients to visit one of its physical clinics for an initial consultation. This first visit includes a comprehensive examination by a licensed orthodontist, complete with 3D scans and panoramic X-rays of the teeth and jaw to ensure there are no underlying issues that could be worsened by treatment. This clinical-first approach is a key differentiator, aiming to provide a higher standard of care than mail-in aligner companies.

Following the initial consultation, a personalized treatment plan is created using proprietary 3D treatment planning software. Patients receive custom-made, 3D-printed clear aligners made from BPA-free plastic. Progress is monitored remotely through a mobile app, where patients can communicate with their care team, reducing the need for frequent in-office appointments. This technology-integrated system allows orthodontists to manage a larger number of patients more efficiently while maintaining a high level of care. The business generates revenue by selling these orthodontic treatment plans directly to patients, with a price point positioned between more expensive traditional in-office treatments and lower-cost direct-to-consumer alternatives.

In August 2022, Uniform Teeth merged with Impress, a European clear aligner brand, to form a large global network of tech-enabled orthodontic clinics. Prior to this, the company had expanded to eight locations across San Francisco, Chicago, and Seattle and had raised $39.6M in funding from investors including Canaan Partners and Founders Fund.