Underworks Japan

The firm's business model is centered on providing comprehensive, technology-agnostic consulting services. It assists major corporations, including global brands like Panasonic, Subaru, and Suntory, in navigating the complexities of digital transformation. Revenue is generated through consulting fees for a wide range of services, including digital strategy formulation, marketing technology selection and implementation, website development, data analysis, and global web governance. A key offering is the firm's expertise in building and managing marketing technology stacks, ensuring that clients select and integrate the optimal tools—such as MA, CDP, and BI platforms—for their specific needs without being tied to any particular vendor.

Underworks provides a suite of services covering the entire marketing lifecycle. This begins with discovery and strategic planning, progresses through data integration and communication design, and extends to operational execution and governance. The company has a strong focus on global projects, supported by a multilingual team and offices in Tokyo and Paris, as well as a subsidiary, Clickr Media, in Singapore. This international presence facilitates smooth communication and project management across different time zones and markets. A notable contribution to the industry is the annual publication of the "Marketing Technology Chaos Map JAPAN," which organizes and clarifies the domestic marketing technology landscape.