UnderTheDoormat

About UnderTheDoormat

UnderTheDoormat is a luxury home accommodation business that provides modern travelers with the quality of a hotel in the comfort of homes. Founded in July 2014 by Merilee Karr, the company operates in the high-end hospitality market, focusing on delivering premium experiences to its clients. The business serves a diverse clientele, including tourists, business travelers, and expatriates seeking short-term stays in luxury properties. UnderTheDoormat manages a portfolio of high-quality homes, including their exclusive LUXE properties, which feature the finest finishes, services, and views.

The company operates primarily in London, with notable properties such as the luxury aparthotel at 3 Sloane Gardens in Sloane Square. Their business model revolves around partnering with homeowners to offer fully managed services, ensuring that every aspect of the guest's stay is taken care of, from booking to checkout. Revenue is generated through a combination of service fees and rental income, providing a seamless and profitable experience for both homeowners and guests.

UnderTheDoormat differentiates itself by maintaining verified quality standards and offering exclusive benefits through their fortnightly newsletter. The company is also committed to professionalizing the industry, with Merilee Karr serving as the elected Chair for the Short Term Accommodation Association (STAA).