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Underoutfit

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Innovative shapewear and undergarments offering comfort, seamless design, and versatile wear options

New York City, United StatesFounded 2020eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Underoutfit and the history behind them.

About Underoutfit

Underoutfit operates in the apparel industry, specializing in innovative shapewear and undergarments designed for comfort and seamless wear. The company targets a broad range of consumers looking for functional yet stylish undergarments that can be worn both as innerwear and outerwear. Underoutfit's product line includes items such as high-waist panty briefs, shaping camis, and sports bras, all of which are highly rated by customers for their comfort and effectiveness. The business model is direct-to-consumer, primarily through its online platform, which allows for competitive pricing and a wide reach. Revenue is generated through the sale of these high-quality garments, often leveraging customer reviews and ratings to build trust and drive sales. The market for shapewear and comfortable undergarments is growing, and Underoutfit positions itself as a leader by focusing on innovation and customer satisfaction.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
15
Open positions
None listed
Dealroom signal
71.5/100
Industry
Fashion
Sub-industry
Apparel
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Oct 2025 $32M $126M Undisclosed —
SERIES B✓Equity / VC Oct 2024 $5M $20M Undisclosed —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Underoutfit website traffic

Latest recorded traffic for Underoutfit is 730K monthly website visits, down 39.2% over the last three months. Underoutfit's team declined 16.7% over the past year.

Latest monthly visits730K 3-month web change-39.2% 1-year team growth-16.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Savyon Ventures

Other known investors2 additional known investors

  • Google for Startups Accelerator
  • Eran Savir
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States36.4%
🇮🇱 Israel18.2%
🇧🇷 Brazil9.1%
🇨🇦 Canada9.1%
🇪🇸 Spain9.1%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Underoutfit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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