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Undercover Snacks

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East Hanover, United StatesFounded 2013eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Undercover Snacks

Undercover Snacks specializes in creating delicious, healthier snack options by combining crispy quinoa with premium chocolate. The company targets health-conscious consumers looking for gluten-free, protein-rich, and nutrient-dense snacks. Operating in the snack food market, Undercover Snacks offers a variety of individually wrapped crisps and multi-pack options, making it convenient for on-the-go consumption. The business model revolves around direct-to-consumer sales through their website and partnerships with retail outlets. Revenue is generated through the sale of single-flavor and mixed variety packs, catering to both individual and bulk purchase needs.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2013
Headquarters: East Hanover, United States
Employees: 24
Open positions: None listed
Dealroom signal: 47.8/100
Industry: Food
Sector: eCommerce & Marketplaces
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Founder mafia, market maps, research and news connected to this company by Dealroom

News

News Mondelēz buys into gluten-free snack maker Undercover in health push Oct 29, 2026

Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Jul 2021	$14M	$55M	Octagon Capital Group · 900 Chocolate Investors	—

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Growth signals

Undercover Snacks website traffic

Latest recorded traffic for Undercover Snacks is 20K monthly website visits, up 42.9% over the last three months. Undercover Snacks's team grew 14.3% over the past year.

Latest monthly visits20K 3-month web change+42.9% 1-year team growth+14.3%

Monthly website visitsJan 2022–Jul 2026

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