UMITO

About UMITO

UMITO Co., Ltd. develops, sells, and operates small luxury hotels and villas in prime oceanfront locations across Japan, including Okinawa, Atami, and Kamakura. The company was founded in April 2019 by Teppei Hori and was originally named HORIJUKU Inc. before rebranding to UMITO Co., Ltd. on October 1, 2024. Teppei Hori also established a real estate investment school called Hori Juku, which aims to train individuals to become independent developers. UMITO's core business revolves around a fractional ownership model for its properties. This allows clients to purchase ownership in a luxury villa for a specific number of nights per year, such as 10 nights, aligning with their lifestyle and usage needs. This model provides the benefits of real estate asset ownership—including the ability to sell, depreciate, and inherit the property—as opposed to a simple membership right. When owners are not using their villas, UMITO manages the properties as hotels, renting them out to generate income for the owner and ensuring the properties are maintained. Owners also gain access to a network of UMITO properties throughout Japan and internationally, allowing for multi-locational stays. The company emphasizes a "small luxury" experience, with high-end hospitality and gourmet dining provided by acclaimed chefs at its on-site restaurants. UMITO has expanded its network through partnerships, including a capital and business tie-up with Japan Airlines (JAL) and collaborations with hotel groups like Anantara Vacation Club. As of May 2026, the company's total funding reached approximately 18.2 billion yen. Keywords: fractional ownership, luxury villas, oceanfront hotels, real estate development, hospitality management, resort properties, property investment, timeshare alternative, vacation homes, Japan real estate, Atami, Kamakura, Okinawa, multi-locational living, hotel operation, asset management, Teppei Hori, luxury travel, resort investment, villa subscription, WITH SEA, Hori Juku