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Umamicart

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Online grocery delivery service specializing in Asian food products

New York City, United StatesFounded 2020eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Umamicart

Umamicart is an online grocery startup that specializes in offering a wide range of Asian food products to its customers. The company operates in the e-commerce market, specifically within the online grocery sector, targeting consumers who are interested in Asian cuisine or are looking for specific Asian food items that may not be readily available in their local grocery stores.

The business model of Umamicart is straightforward. It sources a variety of Asian food products, including fresh produce, pantry staples, and specialty items, and sells them directly to consumers through its online platform. The company offers competitive pricing, with additional discounts available through the use of promotional codes. The product range includes popular Asian brands and items such as Kewpie Mayonnaise, Fresh Lychee, Pasco Choujuku Shokupan (Japanese Sliced Bread), Gai Lan Tip (Young Chinese Broccoli), and more.

Umamicart generates revenue through the sale of these products. The company's pricing strategy appears to be competitive, with many items being offered at discounted prices. The use of promotional codes, such as the "FRESH" code that provides a 20% discount, is a common tactic used by the company to incentivize purchases and attract repeat customers.

In summary, Umamicart is an online grocery store that specializes in Asian food products, serving customers who have a preference for or interest in Asian cuisine. The company operates in the online grocery market, selling directly to consumers through its e-commerce platform.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
New York City, United States
Sector
eCommerce & Marketplaces

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed11 investors entered at this stage

Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Umamicart on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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