UltiZen

The company's business model is twofold. A significant portion of its operations is dedicated to offshore game outsourcing, offering a comprehensive suite of services that includes game design, programming, art and sound production, porting, and localization. This B2B service arm caters to developers and publishers needing to scale their production capabilities. UltiZen was also one of only six certified Microsoft Xbox game developers located in China, releasing the Xbox Live Arcade title "Crazy Mouse" in 2008.

In addition to its outsourcing services, UltiZen develops its own proprietary game products. The company created the U-Pal casual game platform, which was deployed across several provinces in China. They are also the developer behind the game "War of Legends". A notable milestone in the company's history was the acquisition of the Japanese developer Red Entertainment in 2011, known for the "Sakura Wars" series. This strategic acquisition aimed to bolster its development capabilities for PC and Android platforms.

From a financial perspective, UltiZen has successfully progressed through multiple funding stages. The company secured a Series B round of $6 million in 2008, led by PAC-LINK. By August 2010, it had completed a Series C round, raising $8 million and bringing its total funding to $15.5 million with investors including JAFCO Asia, Pac-Link, and Hotung Venture Group.