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uggy

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Enables brands to reward their audiences with digital gifts

Palo Alto, United StatesFounded 2010Marketing
Valuation $25–50M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About uggy

Uggy, formerly known as ifeelgoods, is a major player in the digital gift card market in Europe. The company provides a SaaS platform and an API that enables businesses to integrate and manage e-gift card programs. This allows companies to reward and build loyalty with their customers by offering a wide catalog of digital gifts, including vouchers, music, films, and subscriptions.

Uggy operates on a B2B and B2C model, serving businesses that want to implement reward programs and individuals who want to purchase gift cards. The company has recently undergone a significant restructuring and rebranding to strengthen its international presence and expand its services. This includes the acquisition of other brands in the gift card space to consolidate its market position.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
Palo Alto, United States
Sector
Marketing

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A1 investor entered at this stage

Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Palo Alto HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about uggy on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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