UCAN

About UCAN

UCAN operates within the sports nutrition and wellness market, providing energy products for athletes and health-conscious consumers. The company's business is built on a direct-to-consumer model through its e-commerce platform, complemented by partnerships with distributors, retail outlets like gyms, and sales to collegiate and professional sports teams.

The company's history is deeply rooted in a medical challenge. It began with the efforts of David and Wendy Feldman, whose son, Jonah, was diagnosed with Glycogen Storage Disease (GSD), a rare condition preventing the liver from maintaining normal blood sugar levels. This personal quest led them to connect with scientific researchers to find a nutritional solution. Peter Kaufman and Shoba Murali, both with backgrounds as software entrepreneurs, joined the effort, initially aiming to find a cure before focusing on managing the disease. Murali, with a Master's in Computer Sciences, became the CEO, shaping the company's strategy, while Kaufman took on a leadership role as a founder. Their work resulted in the development of a unique carbohydrate, initially called SuperStarch and now LIVSTEADY™. This ingredient, created through a patented, heat-and-moisture-based process applied to non-GMO corn, became the foundation of The UCAN Company, which officially launched in 2010.

UCAN's core product is LIVSTEADY™, a proprietary, slow-release complex carbohydrate that provides sustained energy without causing the typical spike and crash associated with sugar-based fuels. Its key benefit is the ability to maintain stable blood glucose levels for an extended period, which not only provides steady energy but also allows the body to burn more fat for fuel. Unlike simple sugars, LIVSTEADY™ has a low osmolality, making it easy on the stomach during physical activity. The product portfolio includes energy powders, energy and protein combination powders, and on-the-go formats like bars and gels, catering to needs for pre-workout energy and post-exercise recovery. The company targets a wide range of clients, from elite marathoners and professional sports teams to everyday fitness enthusiasts and individuals on low-carb diets.