UBI Solutions

About UBI Solutions

Established in 2008 by Fabrice Zerah, UBI Solutions operates as a key European entity in the traceability and Internet of Things (IoT) sector, with its headquarters in Gennevilliers, France. An autodidact in a family of scientists, Zerah ventured into entrepreneurship in the radio-identification field after his plans to study medicine did not materialize. The company provides comprehensive, autonomous systems that integrate hardware, software, and services to manage and track assets across various industries, including logistics, retail, healthcare, laundry services, and aviation.

UBI Solutions' business model centers on delivering turnkey traceability solutions that utilize technologies such as RFID, BLE, GPS, IoT, and AI to optimize client processes, reduce costs, and manage physical flows. The firm processes over one billion transactions annually through its UBI Cloud SaaS platform. Revenue is generated by designing and deploying these customized systems for a client base of over 400 companies in more than 50 countries. Key offerings include UBI Retail Boost for item management from production to sale, UBI Laundry for textile traceability, UBI Food for supply chain tracking, and UBI Supply Chain for logistics optimization. The company also provides solutions for asset tracking and real-time geolocation.

The company's growth has been significantly bolstered by strategic acquisitions, including Twiister Systems in 2017, Page Up in 2022, and Pyxo in 2024, which led to the creation of the UBI Impact division focused on sustainable solutions. These acquisitions expanded the group's expertise into mobile application development and the circular economy. In 2025, UBI Solutions secured a €70 million funding round led by RAISE Invest to fuel its international expansion and further consolidate the fragmented IoT market. The company, employing around 100 people, projects a revenue of €30 million for 2025.