UberMedia

About UberMedia

UberMedia, established in 2010 by Bill Gross, operates as a data intelligence company specializing in high-quality mobile location data. Initially gaining prominence through the development of applications for the Twitter ecosystem, the company has since pivoted to focus on the aggregation and analysis of location data from a vast network of smartphones. This strategic shift positions them to serve businesses that rely on understanding real-world customer behavior.

The firm's core business revolves around providing location intelligence and data-as-a-service solutions to a diverse client base, including those in advertising, market research, and financial services. Revenue is generated by licensing its extensive datasets and offering products that enable clients to derive actionable insights. For instance, businesses can leverage UberMedia's data to analyze foot traffic patterns at specific locations, understand customer demographics, and measure the effectiveness of advertising campaigns by linking ad exposure to store visits.

One of their key products is a comprehensive suite of location data tools that process billions of location signals daily. This allows for detailed analysis of consumer movement and visitation patterns over time. The company emphasizes the accuracy and scale of its data, which helps businesses make informed decisions regarding site selection, competitive analysis, and audience targeting.

Bill Gross, the founder, is a long-time entrepreneur who founded Idealab, a technology incubator known for launching numerous companies since 1996. His extensive experience in creating and scaling technology ventures provided the foundation and initial vision for UberMedia, guiding its evolution from a social media application developer to a significant player in the mobile location data market. The company is headquartered in Pasadena, California, aligning it with a major hub for technological development.