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tvScientific
CTV platform to offer a hands-on solution that combines direct media buying with comprehensive measurement and attribution
About tvScientific
tvScientific is a digital advertising platform that specializes in Connected TV (CTV) campaigns. It caters to top consumer brands, helping them build, optimize, and measure the value of their CTV advertising efforts. The company operates in the digital advertising market, specifically focusing on the CTV segment.
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The business model of tvScientific is based on providing a platform for brands to manage their CTV advertising campaigns. It offers over 15,000 unique targeting segments, allowing brands to reach the right audience based on behaviors, interests, geography, and more. The platform provides a comprehensive view of the customer journey, enabling brands to make real-time optimizations.
tvScientific makes money by charging brands for using its platform to manage their CTV campaigns. It offers real-time reporting and analytics, allowing brands to track performance metrics like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS). This means brands can see how much they're spending to acquire a customer and how much return they're getting on their advertising spend.
The platform also provides features like Path-to-Purchase, Last-Click Referrers, and Log-Level data verification, which help brands understand the true performance of their TV ads. The company prides itself on its transparency, showing the path from TV ad exposure to outcome.
Latest news
Press, funding announcements and product moves mentioning tvScientific.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2025 | $0 | — | ↗ | |
| SERIES BOther financing | Feb 2025 | $26M | $102M | Norwest Venture Partners · Second Alpha Partners · NewRoad Capital Partners · Progress Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for tvScientific is 30K monthly website visits, up 11.1% over the last three months. tvScientific's team declined 31% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A11 investors entered at this stage
Norwest Venture Partners
Comcast Ventures
Hearst Ventures
NBCUniversal
Aperiam Ventures
BDMI
Progress Ventures
S4S Ventures
NewRoad Capital Partners
Second Alpha Partners
Roku
Other known investors1 additional known investor
Pinterest
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about tvScientific on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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